I tracked every dollar I spent on AI tools in December. Five of them paid for themselves. The rest did not. Here is the breakdown.
The Experiment
I spend about $300 per month on AI tools. Some are essential. Some are experiments. Last month, I decided to track which ones actually made me money.
The rule: if a tool did not save me time or generate revenue, it got cut.
The Winners
1. Make.com ($9/month)
I use Make.com to automate my client onboarding. It sends welcome emails, creates project folders, and adds tasks to my task manager. It saves me about 2 hours per client. At my hourly rate, that is $80 saved per client. It pays for itself in the first client.
2. Claude Pro ($20/month)
I use Claude for writing, editing, and brainstorming. It saves me about 5 hours per week on content creation. That is $200 worth of my time. The $20 is a no-brainer.
3. Midjourney ($30/month)
I generate cover images for blog posts and social media. Before Midjourney, I paid a designer $50 per image. Now I generate them in minutes. I make about 12 images per month. That is $600 in design fees avoided.
4. Perplexity ($20/month)
Research used to take me hours. Now I get sourced answers in minutes. It is hard to put a dollar value on this, but it easily saves me 3 hours per week. That is $120 worth of time.
5. Notion AI ($10/month)
I use Notion AI to summarize meeting notes and generate action items. It saves me about 1 hour per week. That is $40 worth of time. Plus, I actually follow up on action items now because they are clearly listed.
The Losers
Jasper ($49/month): Overpriced for what it does. Claude is better and cheaper.
Copy.ai ($36/month): Same story. Good tool, but not better than Claude.
Anyword ($39/month): I tried it for ad copy. The output was generic. I canceled after one week.
The Math
Total spent on winners: $89/month Total time saved: ~11 hours/week Value of time saved: ~$440/week
Total spent on losers: $124/month Value generated: $0
The Lesson
The best AI tools are the ones that fit into your workflow without friction. The worst ones are the ones that promise to replace you. They do not. They just add another step.
If you are stuck on this or want to go deeper, there is a free community where people share what they are building. You are welcome to join. Join the community.

